Earlier this year, I had the privilege of collaborating with Studio Pira. The project involved partnering with GuestReady, a prominent global hospitality and property management tech company that is dedicated to enriching the short stay experience for guests and property owners worldwide.

My role in this endeavor was to adapt and launch the new brand visual identity, thoughtfully crafted by Lovework Studio. As a seasoned Graphic Designer, I took on the responsibility of expanding the visual universe initially created by the branding studio. My goal was to extend the brand's visual language across a wide array of graphic materials, catering to both internal and external touchpoints.

From designing notebooks and key chains to creating wine labels, magazine ads, and wayfinding elements, I sought to elevate the GuestReady brand through an array of thoughtfully designed collaterals.

By collaborating closely with Studio Pira and drawing inspiration from the original brand guidelines, I ensured that every graphic material complemented the overall GuestReady brand identity. The result was a series of collateral that not only elevated the brand's image but also reinforced its commitment to delivering exceptional experiences for both guests and property owners. 

Pictures by Pedro Gonçalves