Last year, Vinokilo, a renowned global second-hand fashion brand, approached me to design the visual identity for their VInokilo in Stazione campaign. The campaign was a tremendous success, hosting vintage clothing sale events by the kilo at Italy's major train stations, including Milano Centrale, Torino Porta Nuova, Roma Termini, and Napoli Centrale, throughout September and October 2022. They wanted a fun visual language that could be used both online and in various OOH materials, such as LED screens and MUPI screens in the stations, as well as in print materials and graphic collaterals for the events.

The creative concept was inspired by travel collages, resembling a vibrant travel notebook filled with cut-out pictures, texts, and stamps collected during memorable journeys. I crafted a distinct visual language, incorporating a color coding system unique to each city, harmonizing with Vinokilo's color palette.

To support the campaign, Vinokilo organized an extensive photoshoot, capturing captivating pictures and videos. These videos, including posts, reels, stories, and OOH videos, were expertly edited to align seamlessly with the event's visual identity.

The result was a fun and engaging campaign that left a lasting impression on the audience. You can check out the videos to witness the excitement and enthusiasm that permeated the events.

Art direction, graphic and motion design by me (:
Strategy and Production: Vinokilo team
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